The story begins in the land of the rising sun, Japan, where Christian Jonasson, a Swedish innovator, was on a quest for inspiration.

Amidst the vibrant culture and ancient traditions, he found himself in a flower school, a place where artistry met nature. The Japanese had a unique approach to arranging flowers, a stark contrast to the Western world.

Enamored by the unique artistry and techniques, a spark ignited within, birthing the vision for a tool that would weave a bouquet with grace and elegance, eschewing conventional practices. The idea took root, envisioning a sophisticated device entailing two levels with a delicate system of holes to encapsulate the stems, culminating in a mesmerizing spiral. Yet, a lingering question veiled this concept - how to delicately release the entwined bouquet?

Years passed, but the question remained unanswered.

Then, on a beautiful early May summer day, 2018, in a cottage outside Malmö, as Christian sat pondering over a coffee break, an "aha" moment struck him with complete clarity.

The ‘bouquet moth’, as he fondly referred to it, didn’t need to be removed from the bouquet at all. Instead, it could be designed to become an integral part of the bouquet itself!

With this revelation, he sprang into action. He rushed to his storage room and began crafting what would become the first prototype of Hanataba - pictured above.

Fast forward to January 2020, Hanataba made its grand debut at Formex in Stockholm to an audience who marveled at the ingenuity and simplicity of its beauty.

And so, the story of Hanataba continues and the rest, as they say, is history.